1. See your house the way other people see your house. In a way, your perspective is not important at all. You have to be able to see it with fresh eyes, like a person who is seeing it for the first time. This is how you find the enthusiasm to market your home, to talk about it in ads and person in a way that gets buyers excited.
2. When people call you or email you for information about your house for sale, ask them some questions first. Ask them what they are looking for in a house, and listen to their reply. Here’s an example, “Will you need off-street parking for your teenagers or your guests, because this house has a three-car garage and a circle driveway where three extra cars can easily park.” Now, of course, I couldn’t make a statement like that unless I had talked to the prospective homeowner a little bit and discovered that they have teenage children. I have found that asking questions and listening carefully to the answers is the best way to know if my house is a good fit for buyers or not. I have been known to say, “This house is not for you, but you may have some friends who would be interested.” People appreciate that I have listened to them enough to give them good advice about i buy houses houston.
3. Prepare your house for showing, which includes selecting the best time of day to show it, when the neighborhood is quiet and peaceful, if possible. Buyers appreciate the opportunity to look at a house without interruption, without barking dogs and traffic noises interfering with their experience. Make sure that the rooms are not only clean but that there are no lingering odors from food or trash. If there are tenants living in the house, this is especially important, since you are not completely in control of the situation as you are when your house is vacant.
You just can’t ever assume that any other person, and that includes your agent will ever feel the same level of motivation to sell that you feel. Consider this – there’s not one other person who will receive the same benefits that you receive as the seller. That’s why you simply cannot anybody else to care as much as you do. Honestly, delegating everything to others is probably the biggest mistake home sellers ever make.
Years ago, you could simply sign a listing agreement with an agent and safely expect him or her to do everything necessary to locate buyers and get them to make offers, but things don’t necessarily work that way these days. The fact is, the internet changed everything forever. Listing with an agent, your home will show up online on the local multiple listing services, and it will also be seen many other websites that link to your local multiple.
Because you are the property owner, you have a unique privilege that agents don’t enjoy. You can post “by owner” on craigslist, which is a little-known but genuine advantage. Many professional investors use craigslist to market their investment properties because they have learned that there is a huge population of buyers who choose to avoid postings made by agents and brokers.
This may not be a rational or logical choice, but it is a reality. These buyers don’t want to deal with real estate agents because they think that they can save money if they avoid agents. That may be the case, or it may not, but what matters to you as a seller is that a percentage of buyers believe it to be true. As a result, they want to deal directly with you, and you should make sure you are prepared to help these sellers buy a house. When buyers can find you easily, you will have a real advantage over any agent or others who rely on the multiple listing service and brokers who post classified ads online.
Now you know how to proceed with your online leads, and you can see that you have an advantage when you are marketing your home for sale online. Get started exploring that advantage now.